France
Sony: Alpha Spot
How do you stand out in the online photo sharing world when it’s already overly saturated by sites like Flickr, Picasa and others? You re-define how people share. Enter Sony Alpha Spot. Through Sony Alpha cameras’ distinctive ability to “geolocalize” where every picture is taken, uploading photos to the community takes on a whole new meaning. There, users can comment, recommend and discuss not only the photos themselves, but the stories behind them—bringing the cameras’ unique capabilities into focus in a highly branded way.