- Dynamic Personal Data Experiences
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In the age of digital technology and connectivity, the opportunity to create a truly unique personal experience for every individual becomes a reality - if you capture and make appropriate use of the right data. [...] Read On »
- Biomimicry
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Humans have always drawn from examples nature has given as an inspiration for creative design. Many of the most innovative and groundbreaking technologies were inspired by the observations of biological mechanisms [...] Read On »
- Transmedia Storytelling
- The vastly expanding digital landscape and continuously advancing technology gives marketers the ability to systematically disperse unique elements of a story across channels and platforms that are not only linked together, but used together to create a rich, textured, and connected narrative. [...] Read On »
- Creativity Without Borders
- It’s time to offer a new generation of creative talent a new work environment. Why can’t work be more like play? Why is there such a disconnect between what we do at work and what we do on our own time? [...] Read On »
- Game Mechanics as Loyalty Levers
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Contagious magazine called it one of the most contagious trends of 2010, defining gamification as “the process where real-world activities become imbued with the points systems and playfulness of a game.” [...] Read On »
- Television Based Relationship Marketing
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Fragmentation of media and advanced technology has led to many new behaviors surrounding television watching that represent unique opportunities for direct dialogue and personal relationships with consumers – in a way that TV as an isolated medium never could. [...] Read On »
News
- Marketing Cover Story: "With Tesco feeling the heat, where next for Clubcard?"
- Ian Haworth, global chief creative officer, and Adrian Whatman, design director at RAPP, talk us through this week's (15 February) cover image designed by RAPP - click to enlarge. Read On »
- Venkat Mallik to head Tribal DDB and RAPP in India
- MUMBAI: DDB Mudra Group has announced that Venkat Mallik will head its Tribal DDB operations in India with immediate effect. Simultaneously, he will continue to lead RAPP India. Read On »
- Global Direct Mail Advertising Services Industry - a new market research
- (live-PR.com) - Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. More information regarding this report:Global Direct Mail Advertising Services Industry http://www. Read On »
- Venkat Mallik to head Tribal DDB
- He continues to head RAPP India Read On »
- Bank of America initiates agency review
- Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News. This is the first time since 2006 that the bank has participated in an RFP. Read On »
Tweets
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culturaRAPP (culturaRAPP) Why Customers And Prospects Expect Clearer Rules About Content Marketing @Forbes http://t.co/cPcsSTFR LT
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RAPP_UK (RAPP) I love this from Insure and Go. It comes as an email and this is the second in a series I have received. http://t.co/Lw373oTR
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RAPP_UK (RAPP) I liked this article on the qualities of remarkable people. Remarkable! http://t.co/pAKrdC2j
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RAPP_UK (RAPP) We're looking for some inspiration for the new office refurbishment! check out these ad agencies http://t.co/uh1uzVuR What do you like?
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RAPP_UK (RAPP) RT @iheartmusic234: "I'm Will.I.Am"..."I'm Rob, I am...". Will.I.Am's face was completely blank, love Rob Brydon!