Our work

Here's what we think creative work should do. It should change people's behavior. It should deliver measurable impact. It should win awards. It should be beautiful and emotional and do something rather than just say something. None of these things are contradictions.

Crafting creative experiences that deliver on all of the above is the challenge we relish at RAPP. It's why we've designed our business the way we have.

Take a look at our work and enjoy.

About us

We’re an integrated agency for the connected age.
We create brand, digital and direct experiences that change people's behavior.
We think what makes us special is how we creatively combine data and human insights to develop emotionally compelling experiences with huge impact.
Take a look at our work to see the evidence, then contact us so we can do the same for you.

Driven by Data

Data gives us the customer insights we use to solve every challenge. Our in-house expertise with data is unparalleled in the industry – that’s part of what makes RAPP unique.

Inspired by People

We’re inspired by people, because people shape the ever-shifting cultural trends we can use to craft experiences that are genuinely meaningful to your customers and their lives.

Enabled by Technology

Your customers are connected to each other through technology, so your brand had better be, too. Our skill is finding a purpose amid all the innovation that enables your brand to most powerfully connect with your customers.

How we do it?

Flexibility of Approach

The experiences we create are trackable, measurable and the buck stops with us. Some of our results may amaze you, but they’re down to innovation, intelligence and hard work. We find our clients an edge and then we sharpen it with an array of bespoke tools.

The accepted wisdom says any decision to buy a product and the experience of owning it are entirely separate processes. We see things differently. And, in doing so, we’ve broken the mould, creating tools that deliver different solutions to new and, sometimes, familiar problems.

Affinity Loop
To us, the purchase decision and ownership experience are two phases in one continuous journey for consumers. Every agency talks about Path to Purchase, but we believe the flip side of that same coin, the Path to Passion, is as important. Our audit of the entire journey means we can identify breaks and manage them. Because people who love their products are your best sales force. And people who don’t? Best not to find out.
Hunchfarm is our unique creative collaboration platform. It allows us to crowdsource solutions to any challenge your brand faces. We use the platform to put our entire global network at your disposal, but also for you to use within your own business. It’s a powerful tool that our clients find invaluable. Contact us if you’d like a look under the hood.

Then there’s Fusion. It’s our own crucible of creativity, that can take us from signed-off brief to creative options in just 48 hours. Great for driving fast-track thinking, as well as collaboration with key stakeholders and our partner agencies, when what you really need is a single recommendation – fast.
And Ignition – our internal process for pulling in a broad spread of in-house expertise. Imagine creative thinkers, UX designers, planners, media, data and technology specialists, all focused on your brief. It’s the neat way to gather top-line ideas and kick-start solutions that bring our best people together right from the start.

Our Leaders

RAPP's leaders come from a diversity of backgrounds, countries and disciplines.
Yet they are united in an unshakeable belief in the commercial power of creativity.

  • Alexei Orlov Alexei Orlov Global CEO "Understanding means that sometimes we must throw our knowledge away."
  • Bob Horvath Bob Horvath Global Chairman "Leadership is simple - bring talented people to the RAPP team and give them wings to fly."
  • Marco Scognamiglio Marco Scognamiglio CEO UK "Every piece of work we do is dedicated to improving our clients’ business. End of story."

News and Insight

  • Meet Gen Z – Forget everything you learned about Millennials

    July 7, 2014 While Millennials are the most researched generation in history, little is known about the generation that follows them - Gen Z
  • Alexei Orlov named Global CEO

    June 25, 2014 RAPP a global customer experience agency and part of Omnicom's DAS Group of Companies, today announced the appointment of Alexei Orlov as its Chief Executive Officer. Orlov will assume the role of CEO in July and report directly to Dale A. Adams, Chairman and CEO of DAS Group of Companies.
  • RAPP Creatives Awarded with Grand Prize at the Inaugural “Comcast NBCUniversal Hackathon”

    June 25, 2014 Agency’s winning “Thumbnail” Shapes the Future of Media & Technology
  • RAPP overhauls strategy to deliver against market complexity

    June 24, 2014 Changes address the complexity of marketers’ expanded responsibilities
  • Segmentation is no longer the golden ticket

    June 4, 2014 As marketers, our efforts can no longer be laser-focused on segmenting the market space. If we are looking to harness desirable 1:1 targeted marketing, then data is inevitably the golden ticket.
  • Austerity 2: Understanding and redefining loyalty in the age of austerity

    May 19, 2014
  • Is lifestage marketing dead? RAPP’s Life Less Linear report

    April 10, 2014
  • Is design holding back wearable tech? – with Jason Andrews, ECD UK

    April 8, 2014 Wearable technology is without a doubt a hot topic. RAPP executive creative director talks to The Drum about any design issues holding it back and the opportunities that are coming round the corner.
  • Behind the Scenes

    Our culture. And what it says about us. At RAPP, we live by three simple principles.

    We owe it to ourselves to strive to be the best at what we do. When a client gives us a brief, we take the initiative. And when we propose a solution, our clients know we’ll always have the data to back it up.

    The unexpected lies beyond the boundaries and it’s there that true originality is most often found. We’re fearless in the pursuit of creativity and believe we have a duty to challenge ourselves and our clients to think bigger, bolder and better. So, big or small, our answer to every brief is driven by innovation, then executed with true craftsmanship.

    People who are kind, care deeply. That’s us. We care about ourselves, our colleagues, our clients and your customers. And these days we find that kindness and caring are increasingly values people are demanding of the brands they interact with. At RAPP we see kindness as not just a virtue, but also as a competitive edge.

    RAPP Network

    Contact us

    The Americas

    Addison Deitz

    437 Madison Avenue, New York


    EMEA and Asia

    Margaret Wagner

    1 Riverside, Manbre Road, London W6 9WA

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